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1.  In today’s “s**t just got real” moment, I realized that I get married one month from today.  Just kidding; I am actually really excited for it. I just haven’t had much time to think about it because a) Anna is doing the overwhelming majority of the planning and b) I have a few big projects on my plate for the next few weeks.  Let’s talk a little more about them…

2. My new product is due out on 9/21.  I won’t go into too many details here, but suffice it to say that it will be incredibly comprehensive and versatile, and you’ll find yourself referring back to it for years to come.  I’ve got some really smart people preparing supplemental content for it as well, so the end product is going to be killer. And, to sweeten the deal, there will be a ton of great content available during the pre-launch period as well.  If you liked the deadlift tutorial I did a few weeks ago, you’ll love this stuff (and, those of you who missed out on that tutorial can still check it out through THIS LINK).

3. I contributed a chapter to the upcoming International Youth Conditioning Association (IYCA) textbook, and they are planning to release that this fall.  I just saw one of the sample chapters; it’s pretty cool how things all come together when they are all formatted and neat and pretty.  I also have sample chapters in two books – one a new Craig Liebenson book, and the other on pitching – but I’m not quite sure when they are up for release.

4. The first week of September is also the official beginning to the professional baseball off-season, which any regular reader of EricCressey.com knows is my busiest (and most fun) time of year.  I’ve been busy helping guys (and their agents) with travel and housing arrangements, as we have players who come from the likes of Virginia, Ohio, Texas, Pennsylvania, Oregon, Arizona, California, North Carolina, South Carolina, Georgia, and Florida (on top of the daily commuters from Massachusetts, Rhode Island, New Hampshire, and Connecticut).  There is a lot of work that goes on behind the scenes in addition to programming and coaching – but it’s 100% worth it, as it makes my job fun, improves their likelihood of success and longevity in professional baseball, and they are great role models to our younger athletes.

Speaking of the professional and younger athlete interaction at CP, check out this article from this week’s Sudbury Town Crier that spoke to it a bit: Eric Cressey Fills the Bill.

5. We are completely overhauling this website and the new site should be live within the next few weeks.  Needless to say, the designs they’ve sent me look awesome; I think you’ll really like the new format.

6. One thing our design guy has been encouraging me to do in conjunction with the new site is to start a Twitter account – and I’d love your input on this one.

I’d always thought it was pretty silly, but the more people with whom I speak, the more I realize that there is quite a bit of utility to Twitter.  I could use it to automatically update my Facebook status, which is usually me linking to some content in the blog or elsewhere that would be of interest to my “followers.”  I wouldn’t be posting about the omelet I’m eating (or things to that effect); I’d just use it to share interesting links, rant about random stuff, and make fun of Tony.  For instance, I’d handle mine like Mike Reinold’s and Mike Robertson’s.

What do you think?  Does a strength coach become a sissy if he “tweets?”  Or, does he make his readers happier?  I’m all ears; let’s hear the pros and cons in the comments section below.

7. Here is a pretty amusing study that shows just how much your mind can get in the way of the efforts you SHOULD be putting out in exercise.  Researchers had three groups each perform ten 6s sprints on a cycle with 24s rest between sets.  The first group (control trial, or CL) knew they were doing ten before the session.  The second group (deception trial, DC) was told they were only doing five – but then informed that they had five more to go after the fifth sprint.  The third group (unknown trial, or UN) weren’t told anything; they were just stopped after ten sprints.

When researchers examined the total work performed over the first five sprints, they found that the deception trial group was 6.5% greater than the control and unknown trials.  The others had paced themselves because they knew the ending was further off.  People are going to pace themselves and hold back a bit whenever you give them a reason to do so – so plan accordingly in your exercise prescriptions.

8. Congratulations are in order for several CP clients.  First, Carl Anderson committed to Bryant to play baseball.  Second, Shawn Haviland was named a California League All-Star and Stockton Ports Pitcher of the Year.  Third, Jim Fuller was named South Atlantic League Pitcher of the Year.  Nice work, fellas!

9. Back to the show pony…

10. I hope everyone has a good Labor Day weekend!

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