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Not everyone can afford a personal trainer. It was this type of thinking that led professional trainer Tony Horton to create a workout video series that was targeted towards the average family household. It has become such a hit, in fact, that not only average home owners using it- but celebrities and politicians as well.

Just like any actor aspiring to make it big, Tony Horton went to the gym quite a bit in his early years. While trying to land a role in a skit of his interest, Tony started to piece together routines that were far beyond the average routine of a professional trainer. Impressed with himself, Horton started to make the shift from an actor to a personal trainer in due time.

Eventually Tony started to become well known- to the point where he opened his own business to train others in Santa Monica. After signing on impressive clients, doing consulting work for commercials and hosting an entertainment show, Tony started to become successful. It was only a matter of time before Horton perfected his ideas and published them in what is now known as the P90X workout routine.

Soon Tony’s popularity took shape in the form of a series known as the Power 90 routine. Power 90 was a hit among consumers because it used real routines that would be similar to those used in a boot camp environment. Known as boot camp for the body by some, this routine rose in popularity on infomercial networks. Soon after, something much more efficient came from the body building expert.

Just six years later, Horton announced the release of the P90X system. It was hailed as a much more strenuous workout routine that would maximize efficiency, muscle gain, and muscle toning ability. Due to its popularity, it has become one of the most aired infomercials in recent years. The parent company of the product, Beachbody, also states that a large portion of all sales are as a direct result of the P90X workout system they circulate.

The number of kits sold toppled over a million and a half sales in a report in July of 2009. Stars such as Demi Moore and Sheryl Crow are now using the product due to its immense popularity. Even members of the United States congress are using the system, in which Horton makes a special trip several times each year just to lead a seminar dedicated to a better health for our politicians.

Closing Comments

Tony Horton has led the United States to a new awareness of muscle toning and health- and he isn’t stopping. Judging from the past, it’s likely Horton is already working hard to get his next routine out to consumers who so desperately need to get in better shape.

Learn more on Tony Horton’s p90x workout.